Video Producer · Creative Director
I don’t tell stories. I share them — and that changes everything.
Fifteen years directing, writing, and shaping video for global brands and the people they serve. Work that moves beyond sympathy to empathy—and creates connections that resonate.
Featured · Swatch
Touch Zero One — Launch Film
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The Power of Story
“When you share a story, you spark a story. That is the power of story—it taps into the experiences of your listener.”
Human beings have been sharing stories for thousands of years. There are cave paintings in France that are 30,000 years old—we are hard-wired for it. Effective story-sharing centers on people, not ideas or statistics. Apartheid is a powerful story because it’s Nelson Mandela’s personal story. The story of flight can’t be told without the Wright brothers. Context is everything.
That’s why I prefer to speak about story-sharing, rather than storytelling. It’s more than a semantic difference. Telling is old-school, pedantic, transactional—it implies a giver and a taker, and it shuts down true communication.
When you share a story, modern, effective communication is engaged. It’s about achieving resonance. It’s about moving beyond sympathy to empathy. And if you can empathize, and see how others view their story, then you can create remarkable connections that resonate deeply.
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